HOW DOES PURPLE CORN WORK?

Anthocyanin is a type of complex flavonoid mainly produced by blue, purple or red colored plants. Polyphenol intake, which anthocyanins are, can protect LDL cholesterol from becoming oxidized (a key step in developing arteriosclerosis), lower blood pressure in hypertensive subjects, reduce the tendency of blood clot and elevate total antioxidant capacity of the blood.

The results of several epidemiological studies indicate that regular consumption of foods rich in anthocyanin and phenolic compounds is associated with reduced risk of developing cardiovascular disease and certain types of cancer.

It is known that the colon and rectum cancer is the second most deadly of all forms of cancer. The one that affects the colon is more frequent in women, and the rectal cancer is more common in men. In Nagoya University, Japan, a group of researchers from the School of Medicine has demonstrated that the pigment in purple corn impedes the development of cancer in the colon.

Flavonoids (also known as bioflavonoids) are a type of plant pigment, which produces yellow, red or blue (purple) pigmentation in flowers and protects them from attack by bugs and other predators.

Flavonoids are found in high quantities in certain fruits, herbs and vegetables, particularly high in the Purple Corn.

What these chemicals do above everything else, is to provide a huge dose of antioxidant help to our internal systems. Flavonoids also have a low toxicity compared to other active plant compounds and they’ve been called “nature’s biological response modifiers” because they can help us react appropriately to viruses, carcinogens and allergens, by giving a powerful boost to the immune system.

Flavonoids exhibit anti-inflammatory, anti-microbial and anti-cancer properties, because they protect against oxidative and free radical damage caused by pollution and the body’s normal metabolic processes. Free radicals are responsible for a lot of the damage done to the body by poisons such as pollution, cigarette smoke or drugs; they’re one of the major factors that contribute to ageing.

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